Until this year, online retail has been the after thought of many retailers with foot traffic in bricks and mortar stores being the primary focus of trade. No with the hit of the Coronavirus and the restrictions placed on retail trading, many have realised that their online offerings were way below the standard needed to capitalise on the current environment.
As expected, online sales have boomed during these times where people are trying to get their shopping fix without having to venture out into stores. In fact, online sales increased by 26 percent month on month and 76 percent versus last year according to the ABS.
One of the most successful stores include Kogan and Forever New. Forever New have been offering a Forever New have been offering a Forever New discount code to entice customers further.
As successful as many online stores have been, others have not had as much luck. Many of Australia’s leading retailers have not been able to keep up with the demand put upon their websites. Many of these retailers were unable to have the supply chain maturity in place to be able to deliver goods to customers in a timely manner. Systems were not able to cope with the volume of orders coming in and call centres could not handle the number of enquiries received.
Retailers are now focussing their efforts on ensuring their websites are up to scratch as this is the way of the future.
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